Handy Resources for Starting a Home-Based Business

Starting a home-based business can be an exciting venture for budding entrepreneurs, but there’s quite a bit to learn when launching a new company. Establishing your business is one thing, but finding your first clients or customers can be a challenge. Getting a feel for the best approach can be daunting too. That’s why it’s important to tap into as many resources as possible. For example, business coaching from Marco LeRoc can set you on the right path to find success in a new venture. And that strong coaching, coupled with the resources below, can help you define a solid strategy and get your business off the ground.

Finding your first customers

Handy Resources for Starting a Home-Based Business you’ve jumped through administrative hoops to get your business registered, it’s time to get rolling on the fun stuff: how to find your first customer. The success of a new business hinges heavily on marketing, which requires detailed planning and strategy.

First, make your marketing plan—outline your goals, determine your budget, identify your target audience, and choose your content and channels. Your goal might be as simple as finding your first customer, and your budget might be small, but these are important details to iron out before you jump into marketing. Do some market research to learn more about your audience, and using that information, home in on content and channels that would reach potential customers.

Keep in mind too that building an online presence is vital for all new companies. Launch your website, establish your social channels, and begin to create content that will appeal to your audience. You can even offer specials to attract new customers; just be sure to consistently focus on outreach to help your business grow.

Start a consultancy

If you’re an expert in your field, starting a business as a consultant can be a great way to test the waters of entrepreneurship.

First, you’ll want to work your networks. You can use professional networking sites like LinkedIn, or attend virtual events and connect with people in your industry. While it’s important to lean on your network for leads, be sure to create meaningful relationships with those in your field in order to create lasting connections.

Finding your niche is also important when you’re launching a consultancy. Identify key issues or problems that others in your field have to navigate, and develop solutions that will allow you to market your services and connect with specific clients.

Productivity at home

For new entrepreneurs making the transition from a 9-5 to business ownership, there can be some steep learning curves. Being your own boss is great for some, but it requires self-motivation and discipline to get work done. Here are a few tips to help you stay productive while working from home.

Carve out space in your home that can be your dedicated office. A separate room—with a door—is best, but you can get creative and block off a section of your living room if need be. You could consider turning your attic or basement into an office, but be sure to make any necessary renovations to do it safely.

It’s also best to stick to a regular schedule each day. We are creatures of habit, and setting a morning routine is important for being productive while working from home. By taking some time each day to identify your priorities and check in with yourself, you’ll feel rejuvenated and motivated to jump into work with energy and creativity.

Business financing

Businesses often struggle with cash flow, so consider applying for business financing to help you launch your company, particularly in the time of COVID. You can use small business financing for a number of areas including hiring staff, increasing inventory, and buying new equipment. Look for government funding through SBA Express Bridge Loans or the Main Street Lending Program, or consider non-government funding through available grants.

Launching a new business requires careful planning and a self-motivated mindset. From developing your online presence to hatching a marketing plan and finding your first customers, this guide will help you launch with confidence. If you need financial help executing tasks necessary for your launch, consider applying for funding to help with cash flow. It won’t be long before your business is up and running like a well-oiled machine!